DAIRY ISLE

The Challenge

The challenge – create a premium, PEI cheese brand destined to be sold in the dairy aisle of major retailers in Atlantic Canada. Wait a minute… What did you just say?

Dairy Isle… what a great name! Our “Island” client loved it and we were off to the races. A full category review, development of a sales strategy, brand strategy, and positioning naturally evolved into a sharp packaging design, website, social strategy and print collateral support.